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Why having a good web host and a resonating domain name is a must for your brand
  • 28
    Sep

Why having a good web host and a resonating domain name is a must for your brand

You have set aside the budget for your website and are now looking for a web hosting solution that is both affordable and efficient. Before you go on to research or ask your friend how they did it, there are some fundamentals that you have to know and things to look out for when choosing a web hosting solution.

A common adage in internet programming says a website is only as good as the hosting company behind it. Why? Because google will penalize your website if the server has an average loading speed that exceeds 2 seconds. I know, it’s tough but according to Google, great user experience is a must.

And apart from having a good web hosting solution, one other key thing that’s important for the ranking of your website is having a great domain name. Depending on your target market, domain names will influence people’s perception of your brand.

If you are in UK for example and your target market are people based in UK, a .co.uk domain will be far better than a .com one. The reverse is true if you are targeting an international audience. A great domain is key and you can get one with us.

Now back to hosting, what are some of those things to look out for when choosing a web hosting solution?

1. Understand your hosting needs

An ecommerce site where users can make orders and pay has different needs as compared to a general information website. If you use a hosting package with limited bandwidth for an ecommerce site, the results are most likely going to disappoint you. Go through the goals of your website and choose a hosting package that’s supportive of those goals.

2. Reliability of the server

Look for things like the average uptime scores of a web hosts’ servers. E.g., if the uptime scores of a company are 80%, what this means is that for a 10 day period, your site will online be live on 8. That’s bad, isn’t it?

3. Refund Policy

A reliable web hosting company will offer you a refund in case you are not satisfied with their services. Offering a refund is a proof of the company’s confidence in their system and is good for you.

If you are looking for a reliable hosting company that offers 99.99% uptime guarantee and affordability in the terms of pricing options, then, you need to try us.