Ask any amateur the formula to increasing your company’s revenue through online marketing, they are likely going to list a three step formula that begins with you hiring a web designer, then a web developer and lastly going to some online marketing agency for a paid search campaign.
Yes, the advice might seem as if it’s good advice but the truth is, it’s vague. Why? I agree, having a good web development company create your website for you is a must but to make money from the site does not necessarily mean you have to put money into marketing the site first.
Paid search might be a thing but SEO is better because there is no ‘paid’ before the word. What is SEO? You may ask. SEO is a short abbreviation for search engine optimization, a method used in online marketing to modify your website so that it appears in search engine results for some related phrases and key words.
If you got something from above, I believe you already have an idea of the simple fact that having an optimized website for your company will give you a distinct advantage over your competition in numerous ways that will help increase your revenue.
The sole purpose why you are there as a business leader or why you wake up to engage in process involved in the day to day running of your business is so that the overall revenue of your business can increase. Well, if you had a headache with regards to how you may do this, then SEO is your answer.
If you are a company that supplies kids clothing in Greece, a great web development company such as ourselves will make you a great website and in addition to the great site, we will also make sure that your site is optimized for a key phrase like ‘kid’s clothing in Greece.’ By doing so, we’d have positioned you to rank for that keyword and in the process, drive more traffic to your website.